Signal

This project was focused on coverting old electronics (cassette players, turntables, VCR’s and CD/DVD players and alarm clocks) into modern appliances that are more up-to-date in our day and age with technology.

This may involve retrofitting this old technology with new aspects of technology that we use everyday. This may be Bluetooth connectivity for our wireless headphones or speakers for turntables, digitised film cameras and smart speaker retrofits.

I wanted to design a brand that elevates and popularises this idea, wanting to reframe it from “vintage junk” or “op-shop tech” into something desirable, modern, intentional, and premium.